The Italian brand of Replay was founded by Claudio Buziol in 1978 under the Fashion Box Industries umbrella. The company initially specialised in casual shirts and by 1987 had become an international success.In 1989 Replay reinvented the humble pair of jeans with its ‘double ring denim’ and sales of the new designer jeans reached a million pairs in just 2 years.
By 1991 a complete range of clothing was being manufactured with a new children’s range being added to the portfolio, and by 1995 it was estimated that a new Replay store opened every 10 days around the world.
The company celebrated its 25th anniversary during 2006 and proved that Replay clothing is definitely here to stay!!! We are very proud to stock this stylish Italian brand at Lapel so why not check out our website at www.lapelclothing.co.uk and see the range for yourself?!!?
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