Firetrap and the deadly gnomes!?!

Firetrap was formed in 1993 and is a high end clothing company offering both men's and womenswear. Predominantly a jeanswear driven brand, Firetrap has a contagious energy and enthusiasm as well as an ongoing drive to re-invent the meaning of casual street wear.

In 2004, London based design agency 'Dry' came up with the concept of a Firetrap mascot, and Deadly the Gnome was born!!! A new and highly collectible Deadly the Gnome is launched with each new collection and used across the UK in guerrilla campaigns. This advertising strategy has proved so successful that Deadly is now selling on eBay for up to £50 a time!!!

Here at Lapels we have the cream of the autumn/winter collection by Firetrap available so why not have a look for yourself at www.lapelclothing.co.uk