Fred Perry originally used gauze wrapped around his wrist to protect the racquet handle from perspiration. Fred was approached by Tibby Wegner, a former Austrian footballer, with an idea for marketing a sweatband bearing the Fred Perry name. They marketed the sweatbands by giving them away to the top players at the best tournaments, persuading them to wear them on court, the players did, and Fred Perry Sportswear was launched.
Fred soon developed the business with Wegner by making Fred Perry sports shirts. These shirts were skilfully merchandised by offering them to BBC cameramen, whilst Fred Perry and Dan Maskell both wore them when commentating.
People became aware of the Fred Perry logo, and associated it with Wimbledon and with the world’s finest players.
The company had also produced the perfect accompaniment to the fledging Mod movement. It was stylish, top button fastened under an SB3 or mohair suit, and durable enough to wear all-night and still look fresh in the morning?!?
The Fred Perry shirt instantly became the first crossover brand from sportswear to streetwear?!?
It started one of the most enduring and affectionate relationships between British youth culture and a sportswear brand. The Fred Perry shirt was noticed, adopted and worn in numerous countries around the globe.
Today you can get your hands on a legendary Fred Perry shirt, cardigan, sweater, track top or shoulder bag by simply going to www.lapelclothing.co.uk. We’re sure that Fred would be honoured to see you wearing his brand?!?
Fashion may come and go, but style is timeless?!?
Posts
No comments:
Post a Comment