Fred Perry at Lapel!

Frederick John Perry was an English tennis player and three-time Wimbledon champion who is generally considered to be one of the greatest players of all time. He was the World No. 1 player or the co-World No. 1 player for five years, three times as an amateur and twice as a professional, four of the years being consecutive, from 1934 through 1938.

In the late 1940s, Fred Perry was approached by Tibby Wegner, an Austrian footballer who had invented an anti-perspirant device worn around the wrist. Fred Perry made a few changes and invented the sweatband. Wegner's next idea was to produce a sports shirt, which was to be made from white knitted cotton pique with short sleeves and buttons down the front. Launched at Wimbledon in 1952, the Fred Perry polo shirt was an immediate success. The brand is best known for its laurel logo, which appears on the left breast of the tennis shirts. The laurel logo (based on the old Wimbledon symbol) was stitched into the fabric of the shirt instead of merely ironed on (as was the case with the crocodile logo of the competing Lacoste brand).

In the mid-1950s and through the early 1960s, many considered the Fred Perry brand of male tennis shirts to be the best available. The brand is still best known for its laurel wreath logo, which is on the upper left of the tennis shirts. The laurel logo (based on the old Wimbledon symbol) was stitched into the fabric of the shirt instead of being merely ironed on, as was the case with the crocodile logo of the competing Lacoste brand. Since the 1960s, Fred Perry clothing has been popular with various youth subcultures, including mods, skinheads, and casuals.

So get over to Lapelclothing.co.uk today and check out our fantastic Fred Perry colletion!