Lacoste at Lapel!

Lacoste is headquartered in Paris. Lacoste currently has its production capital in Troyes, France, though they delegate production of international clothing to numerous factories in over 12 countries around the world, including those found in Peru, Morocco, Indonesia, Romania, and Italy.

René Lacoste founded La Chemise Lacoste in 1933 with André Gillier, the owner and President of the largest French knitwear manufacturing firm at the time. They began to produce the revolutionary tennis shirt Lacoste had designed and worn on the tennis courts with the crocodile logo embroidered on the chest. Although the company claims this as the first example of a brand name appearing on the outside of an article of clothing.

More recently, Lacostes popularity has surged due to French designer Christophe Lemaire’s work to create a more modern, upscale look. In 2005, almost 50 million Lacoste products sold in over 110 countries. Its visibility has increased due to the contracts between Lacoste and several young tennis players, including American tennis star Andy Roddick, French rising young prospect Richard Gasquet, and Swiss Olympic gold medalist Stanislas Wawrinka. Lacoste has also begun to increase its presence in the golf world, where noted two time Masters Tournament champion José María Olazábal and Scottish golfer Colin Montgomerie have been seen sporting Lacoste shirts in tournaments.

Lacoste is also avaliable at Lapelclothing.co.uk, so check us out and we gaurentee you won't be disapointed!